A Good Pick, a radical, transparent and sustainable e-commerce platform.
Have you ever thought about what's really in the stuff we eat or where all our products come from? It's easy to overlook these things, but more and more people these days are looking for ways to help make the planet a cleaner and healthier place. That's where A Good Pick comes in! They're all about showing you the real cost of a product and how it affects the environment, people, and culture. So you can feel good about the choices you're making and do your part to make the world a better place!
CHALLENGE
STRATEGY
“Giving power back to the people by sharing honest information so that they can make conscious decisions that have an impact on their life and the planet.”
BRAND IDENTITY
The logo's identity is rooted in a handwritten style, with special attention given to the two "OO's" in "Good." These letters were redrawn to form the infinity symbol, which represents the concepts of continuity, longevity, and infinite blessings from the earth.
To further evoke a sense of natural strength and boldness, the color "Geru" was selected. This earthy mud tone can be found in many regions throughout India and gives the logo a robust and organic vibe.
Stages of product processing
Materials
Processing
Packaging
Transport
End of product life
DIGITAL EXPERIENECE
Our aim was to break away from the traditional sustainable platform and create something that's welcoming, inclusive, and playful, yet distinct from the regular marketplace. To achieve this, we incorporated elements in the background that subtly reflect the earth, hand-drawn icons, and a diverse color palette inspired by natural dyes.
Our mobile-first experience is designed to showcase the brand's story through its proprietary scoring tool. Design plays a crucial role in educating and motivating customers to make sustainable choices.
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