By Creators for creators.
Brand Identity and an app design for a media platform that helps all kinds of creators share, monetise and grow their audience.
STRATEGY
In the gig economy, creators are look for greater autonomy over their audience and work. Pargo achieves this by offering a user experience that grants complete control to creators while facilitating direct access and close connections between them and their followers.
DIGITAL IDENTITY AND EXPERIENCE
The PARGO identity is a delightful interplay of geometric shapes and a subtle gradient, lending a playful twist to its name. Its versatile color scheme allows creators to tailor it to their needs, while ensuring that it doesn't detract from their work within the app.
Setting itself apart from other social media platforms, the app ditches traditional grids for a unique interface. The PARGO alphabet is creatively incorporated into the background, infusing movement and color into the design.
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