Riskcovry, an Insurtech Company that enables insurance distribution for enterprise customers.
STRATEGY
Riskcovry's modern and confident look stands out from traditional insurance products due to the use of a visual language designed with a mix of royal blue and bright red, combined with soft pastels and playful illustrations.
DIGITAL EXPERIENCE
The challenge of communicating complex insurance concepts in a simple and accessible manner was successfully overcome by utilizing intuitive visual elements like icons and illustrations. To achieve this, the information was broken down into smaller, more digestible pieces, enhancing user understanding and engagement.
In addition, a cohesive visual language was created across the platform by carefully selecting the color palette and typography. The end result is a modern and approachable design, with a friendly and inviting tone.
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